Getting they wrote and published to the top of search engine results is essential if you want to drive traffic to your site and grow your business. Here are some tips to help you out.
Content is king in SEO
Often referred to as the king of search engine optimisation, content is a very important element for any website. Without it, a website will not rank highly in search engines. However, not all content is created equal. A well-optimised piece of content will stand out from the millions of articles being published daily.
There are hundreds of factors that go into a Google ranking. The most obvious one is the amount of content a site has. The more content, the higher the chances of a page ranking. It is also important to note that search results are ranked in order of relevance and usefulness.
A well-written and optimised meta description can make a huge difference. Keyword research is important to ensure your content is found in search engines.
Images are SEO friendly
Adding images to your site can be a very effective way to drive traffic to your website. However, you need to make sure that you are using images that are optimized for SEO. This can help your page get a better ranking in Google’s image search results.
One of the best ways to optimize your images for SEO is to choose the right file format. JPEG and PNG are the most common formats for web optimized images. They are supported by most modern web browsers, and can be compressed to reduce the size of the file.
Social Cali Digital Marketing Agency’s website can take is to add a relevant title tag and description to your image. Including a title tag can help your post to rank higher in Google image search results.
Write an SEO description
Having a well-written meta description can improve the rankings of your website. It can also help boost the click-through rate and increase organic traffic.
In addition to using keyword meta tags to increase your page’s rankings, including your main keywords in your meta description can help convince users to click on your site. It can also add visual prominence to your listing.
Having a well-written meta description is essential for SEO. It helps Google understand your page, and can even improve the way your link is promoted on social media. In fact, searchers read these descriptions as a preview of what they will find on your website.
The length of your meta description is important. Typically, a good length is between 130 and 160 characters. If your description is longer than this, it will be truncated by Google.
Technical SEO audit
Performing a technical SEO audit for your website can help you improve the overall performance of your site and make it easier for users to navigate. In addition, the process can help Google understand your site better.
The technical SEO audit checklist should cover issues that are related to your site’s content and structure. Some examples of these issues are broken links, duplicate content, and content that is not accessible. These errors can hurt your website’s ranking and impact user experience.
A technical SEO audit should also address security issues. These can include malware, deceptive pages, and harmful downloads. In addition, non-permanent redirects may confuse search engines.
Another part of your audit checklist should be to evaluate the use of the Change of Address tool in Google Search Console. Many sites use this tool to automatically update their sitemaps, but it is important to check whether this is being done correctly.
Make your site mobile-friendly
Having a mobile-friendly website can boost your ranking, increase customer engagement, and improve conversions. It’s also a good idea to test your site on a mobile device from time to time to see how it performs.
To make your website mobile-friendly, start by making sure the design is simple. This includes creating a clear and direct flow and minimizing clutter. It’s also a good idea for the most important information to be on the top of your webpage.
For instance, a banner might be a good way to advertise special offers, while a widget is a good way to capture email addresses. If you’re not using a responsive theme, you may want to consider upgrading your template.
You should also test the speed of your site on a mobile device. This can be done with Google’s free mobile-friendly testing tool. It measures how fast a page loads on a variety of different mobile devices.
Social Cali Digital Marketing Agency
4407 Temecula St UNIT 6, San Diego, CA 92107